In H1 2025, 52% of Czechs aged 15–69 used at least one Pay-VoD service. This represents a total of 3.5 MM people.

The most used VoD service is watched by a total of 33% of Czechs (representing 62% of all Pay-VoD users). The top five most popular streaming services have long been HBO Max, Netflix, Prima+, Oneplay and Disney+.

The best-known platform is Netflix – more than 9 out of 10 Czechs are aware of it (aided awareness). How do other services perform? A detailed overview is available in the full version of the Atmedia Index research.

On average, one user uses 2 Pay-VoD services. The number of services used has remained stable over the long term.

One of the most popular streaming platforms is used by 54% of its users because of the ability to choose content based on their current mood. Other reasons include the absence of advertising, watching a specific programme, the ability to watch anytime and anywhere, and a wide range of video content.

Czech users spend an average of CZK 344 per month on Pay-VoD services. This is almost the same amount as last year.

The Pay-VoD market in the Czech Republic continues to grow every year and generates revenues in the order of several billion CZK. Detailed data on the size and development of the market are available in the paid version of the Atmedia Index research.

Czech Pay-VoD users, numbering 3.5 MM, use an average of 2 services at the same time. In total, this represents approximately 7 MM Pay-VoD accesses. Almost two thirds of them (64%) are paid directly to the service provider, while 13% are paid via Pay-TV operators.

Almost a quarter of Pay-VoD accesses are shared. Some users contribute to these shared accounts, while others do not. All streaming services face the issue of account sharing, with the share of shared accounts varying by platform.

Account sharing is common practice – on one of the most popular VoD platforms, a quarter of users share their account. Most often, accounts are shared between two people (40%), a quarter (26%) share with three people, and more than a third (34%) even with four or more people. The proportions differ across other streaming services.

Streaming services have become a fixed part of everyday life in the Czech Republic – users spend a significant amount of time on them. However, viewing time varies considerably across individual platforms, with differences often reaching tens of minutes.

The TV set remains the clear choice for watching Pay-VoD services – it is used by 57% of users. 29% of users watch content on a PC or laptop, 10% on a mobile phone and 5% on a tablet.

More than half of Czechs who do not use Pay-VoD services do not want to pay for streaming services, 40% say that traditional TV broadcasting is sufficient for them, and 26% consider the price of streaming services too high. Other reasons include, for example, lack of time.

Almost half of Czechs do not currently use VoD services, but some of them plan to subscribe to one of the streaming platforms within the next 12 months. How many? The Atmedia Index reveals the market potential.

Czechs who do not yet use Pay-VoD services would be willing to pay an average of CZK 150 per month. This represents the so-called optimal price point. At this price, they would expect a service with a wide range of content, no advertising and the ability to watch on 2 to 4 devices simultaneously. Other expected parameters include, for example, Full HD quality.