Atmedia Index: One-Third of Czech TV Viewers Still Rely on Terrestrial Broadcasting
YOUR PARTNER IN THE WORLD OF ADVERTISING ON THEMATIC TV CHANNELS
Harness the Power of TV Advertising
Boost your sales by reaching out to millions of viewers on our thematic TV channels. Gain access to expert insights and in-depth analysis of the Czech television market. Entrust your TV ad sales to a partner who knows the market inside out.
Our Portfolio of Thematic TV Channels
From movies and TV shows to sports, documentaries, children's content and lifestyle – thematic TV channels have the unique advantage of reaching millions of viewers across all age groups and interests. Our audience stands out for its high purchasing power and comes primarily from upper socio-economic segments.
What Makes TV Advertising a Smart Investment?
TV continues to stand out as the most effective channel for reaching mass audiences. With its unrivalled reach, strong viewer engagement, and proven ability to hold attention, television advertising plays a key role in both building brand equity and driving immediate sales results.
Reach
5.6 MM
Daily TV Reach
(Viewers Aged 15+)
With TV advertising, you can reach millions of potential customers. Thanks to our thematic channels you can precisely target specific audience groups.
ATO, L+TS0–3 BS, 1. 1. – 30. 6. 2026, Reach 000 / Day, TG 15+
Viewing Time
3h 40m
Daily Time Spent Watching TV
(Viewers Aged 15+)
Viewers spend several hours a day in front of their TV screens, making TV the leading medium for video content consumption. Take advantage of this and offer your products and services to audiences who dedicate a significant part of their leisure time to television.
ATO, L+TS0–3 BS, 1. 1. – 30. 6. 2026, ATS / Day, TG 15+
Attention
86%
Attention During Ads
TV ads command higher levels of viewer attention than other forms of advertising. This is largely due to their full-screen presence and consistent use of sound. Television is also regarded as a trusted source of information, and its adverts are known to deliver the strongest emotional impact.
AKTV, Track the Success (CZ Edition), 2022
TV Sales Packages
We offer four packages that organize thematic TV channels according to their audience profiles. Whether you want to reach a large number of potential customers or focus on a specific target group, we have a solution for every marketing challenge.
In addition to advertising packages, you can reach your potential customers in other ways. We offer sponsorship or advertising on selected TV channels. For more information, please contact us.
Sports Events – Your Ad, Your Way
Your brand. The world’s biggest sports. One unbeatable ad opportunity. Reach out to affluent and active men through top-tier events on Eurosport 1 – from the Olympic Games and Grand Slam tennis tournaments to world-class cycling races and winter sports. These events deliver the perfect platform for powerful, high-impact advertising.
Step Inside the Czech TV Market
atmedia in Practice: Reviews From Our Clients
Lucie Bayer
We highly value our cooperation with atmedia. We particularly appreciate the open communication, professional approach, and willingness to find mutually beneficial solutions that make sense for both parties. We also view very positively the personal and partnership-oriented approach, which has made our collaboration effective over the long term. We also consider the atmedia newsletter to be a valuable part of our cooperation. It provides interesting insights, news, and inspiration from the world of television media, helping us stay informed about current market developments. We are pleased to have atmedia as a reliable partner with whom we can continue to develop new opportunities and grow together.
Lucie Jiroutková
I would like to express my great satisfaction with our cooperation with Atmedia. I particularly appreciate the professional approach, reliability, and pleasant communication, which have consistently been maintained at an excellent level over the years. Special thanks go to Monika and Patrik from the TV department. Our long-term cooperation has always been highly professional, efficient, and personally very enjoyable. Both are outstanding professionals who are approachable, supportive, and always willing to provide advice and find the best possible solution. Thanks to them, our collaboration is truly of a very high standard, and you always know you can rely on fair dealing, professionalism, and continuous support.
Jitka Hejlová Bílková
We would like to thank Atmedia for its long-standing cooperation and professional, partnership-driven approach. We greatly appreciate the open communication, reliability, and expert support that their team has consistently provided over the years. We also highly value the newsletter, which regularly delivers interesting news, market trends, and insights from the television media industry. It helps us stay informed about the latest developments and maintain a clear overview of the current market landscape.
Ladislav Dianiška & Michaela Šebková
Our collaboration with atmedia spans many years, during which they have consistently demonstrated a high standard of professionalism. What we particularly appreciate is their tailored approach – every campaign is treated individually to meet specific client needs. This long-term partnership is one we truly value, and it’s reassuring to know our clients are just as pleased with the outcomes.
