Television in the Digital Age: Linear TV Remains the Main Form of Viewing
YOUR PARTNER IN THE WORLD OF ADVERTISING ON THEMATIC TV CHANNELS
Harness the Power of TV Advertising
Boost your sales by reaching out to millions of viewers on our thematic TV channels. Gain an access to expert insights and in-depth analysis of the Czech television market. Entrust your TV ad sales to a partner who knows the market inside out.
Our Portfolio of Thematic TV Channels
From movies and TV shows to sports, documentaries, children's content and lifestyle – thematic TV channels have the unique advantage of reaching millions of viewers across all age groups and interests. Our audience stands out for its high purchasing power, coming from upper socio-economic segments
What Makes TV Advertising a Smart Investment?
TV continues to stand out as the most effective channel for reaching mass audiences. With its unrivalled reach, strong viewer engagement, and proven ability to hold attention, television advertising plays a key role in both building brand equity and driving immediate sales results.
Reach
5,6 MM
Daily TV Reach
(Viewers Aged 15+)
With TV advertising, you can reach millions of potential customers. Thanks to our thematic channels you can precisely target specific audience groups.
ATO, L+TS0–3 BS, 1. 1. – 30. 6. 2026, Reach 000 / Day, TG 15+
Viewing Time
3h 40m
Daily Time Spent Watching TV
(Viewers Aged 15+)
Viewers spend several hours a day in front of their TV screens, making TV the leading medium for video content consumption. Take advantage of this and offer your products and services to audiences who dedicate a significant part of their leisure time to television.
ATO, L+TS0–3 BS, 1. 1. – 30. 6. 2026, ATS / Day, TG 15+
Attention
86%
Attention During Ads
TV ads do command higher levels of viewer attention than other forms of advertising. This is largely due to their full-screen presence and consistent use of sound. Television is also regarded as a trusted source of information, and its adverts are known to deliver the strongest emotional impact.
AKTV, Track the Success (CZ Edition), 2022
TV Sales Packages
We offer four packages that organize thematic TV channels according to their audience profiles. Whether you want to reach a large number of potential customers or focus on a specific target group, we have a solution for every marketing challenge.
In addition to advertising packages, you can reach your potential customers in other ways. We offer sponsorship or advertising on selected TV channels. For more information, please contact us.
Sports Events – Your Ad, Your Way
Your brand. The world’s biggest sports. One unbeatable ad opportunity. Reach out to affluent and active men through top-tier events on Eurosport 1 – from the Olympic Games and Grand Slam tennis tournaments to world-class cycling races and winter sports. These events deliver the perfect platform for powerful, high-impact advertising.
Step Inside the Czech TV Market
Atmedia in Practice: Reviews From Our Clients
Adrian Gumulak
Our collaboration with Atmedia began several years ago, and from the outset, they have delivered first-class service and insightful market expertise. Their ongoing support has been instrumental in the success of our advertising business – and we look forward to building on this partnership in the years to come.
Lada Dobrkovská
My cooperation with Atmedia dates back to 2010, when I began working on behalf of international clients offering TV services in the Czech Republic. I’ve always appreciated the team’s professional conduct in their day-to-day work, as well as their talent for tackling complex challenges with innovative thinking. Their adaptability – an essential trait in the TV sector – has played a key role in helping us secure excellent results for our clients.
Ladislav Dianiška & Michaela Šebková
Our collaboration with Atmedia spans many years, during which they have consistently demonstrated a high standard of professionalism. What we particularly appreciate is their tailored approach – every campaign is treated individually to meet specific client needs. This long-term partnership is one we truly value, and it’s reassuring to know our clients are just as pleased with the outcomes.
Hana Šámalová
Atmedia has always been a dependable partner, providing bespoke solutions and showing great flexibility in meeting our particular needs. I’m delighted to have collaborated with them for the past 15 years.
