Your Partner in the World of Advertising on Thematic TV Channels
We specialise in TV ad sales, represent a broad portfolio of thematic TV channels, and deliver expert insights and data on the Czech TV market.
About Us
Since 2008, we’ve been bringing TV advertisers together with thematic TV channels.
- We help TV advertisers connect with broad and diverse audiences through genre-specific TV channels – supporting brand-building and driving product and service sales effectively.
- We handle thematic TV channels’ ad sales, provide full-service representation, assist with entry into the Czech TV market, and support their long-term growth. We serve as their partner, guide, and expert in the Czech television landscape.
- Our vision is to foster a thriving thematic TV market that creates value for all – viewers, TV advertisers, and TV channels alike. We believe thematic channels play a vital role in the TV ecosystem, where quality content meets impactful advertising.
A Look Back at Our Journey
2025
We expand our partnership with Antenna Entertainment, adding AXN Black and AXN White to our portfolio of TV channels.
2024
A few years later, the Atmedia CUP makes its return – bringing media agencies back together for a fun and competitive event.
2023
Fifteen years on the Czech TV scene – with over 30 million TV spots aired and some 800,000 GRPs delivered, our journey continues.
2022
Building on the Atmedia Index launched a year earlier, we begin providing quarterly insights into the Czech Pay-TV and VOD market.
2021
We introduce our Expert Talks – a video podcast series featuring interviews with leading professionals from the television and media market.
2020
Our partnership with Warner Bros. Discovery gives advertisers access to the audiences of Discovery Channel, Eurosport 1, and TLC. In 2024, we further strengthen our portfolio with the addition of Warner TV.
2019
We launch atblog – a platform featuring regular articles exploring the Czech TV market. At the same time, we publish our first sales offer brochure – combining commercial opportunities with valuable industry insights.
2018
Marking a decade on the Czech market, we publish the first edition of our Czech TV Market Insight – our first comprehensive guide to how the local television market operates.
2017
We team up with CANAL+ Group, initially bringing FILMBOX+ One into our portfolio. In the years that follow, the partnership grows to include FILMBOX+ Love & Crime and CANAL+ Action.
2016
Our portfolio expands with the addition of the thematic channels JOJ Family and JOJ Cinema, as we begin our cooperation with the Slovak media group JOJ Group.
2015
By joining the MML–TGI research study, we gain access to detailed data on Czech consumer behaviour – giving us a clearer picture of how our viewers shop, spend, and live.
2014
In our first five years on the Czech market, we placed 6 million commercial spots across our thematic TV channels, delivering around 170,000 GRPs to our clients.
2013
We become a member of the Association of Television Organisations and continue to expand our portfolio through new partnerships. Our collaboration with the Pohoda media group brings the REBEL music channel and the RELAX lifestyle channel on board. We also expand our partnership with Československá filmová společnost, adding the documentary channel CS Mystery to the existing CS Film, with CS History joining the portfolio in 2018.
2012
We publish the first edition of Atmedia Navigator – a comprehensive guide to the Czech TV market.
2011
We cooperate with half of all TV advertisers in Czechia.
2010
We launch a unique strategy – advertising packages built around thematic TV channels that reach specific audience segments. Our portfolio grows to include National Geographic, bringing the total number of thematic TV channels we represent to 15.
2009
We implement official TV audience measurement and adopt ‘GRP’ as the standard industry currency.
2008
Our entry into the Czech TV market marks the start of ad sales on thematic TV channels – with long-standing partnerships such as AXN, CS Film, and Disney Channel still part of our portfolio today.
Atmedia in Three Numbers
20 Measured Thematic TV Channels. 18 Years On The Czech TV Market. 13 Professionals. That's Who We Are.
Measured Thematic TV Channels in Atmedia’s Portfolio
Years of Building and Strengthening the Czech Thematic TV Channels’ Market
Seasoned Professionals That Oversee Both TV Channels and Ad Campaigns
Our Team
Meet the Atmedia team – dedicated professionals taking care of your ad campaigns and thematic TV channels.
Media Enquiries
Atmedia in Practice: Reviews From Our Clients
Adrian Gumulak
Our collaboration with Atmedia began several years ago, and from the outset, they have delivered first-class service and insightful market expertise. Their ongoing support has been instrumental in the success of our advertising business – and we look forward to building on this partnership in the years to come.
Lada Dobrkovská
My cooperation with Atmedia dates back to 2010, when I began working on behalf of international clients offering TV services in the Czech Republic. I’ve always appreciated the team’s professional conduct in their day-to-day work, as well as their talent for tackling complex challenges with innovative thinking. Their adaptability – an essential trait in the TV sector – has played a key role in helping us secure excellent results for our clients.
Ladislav Dianiška & Michaela Šebková
Our collaboration with Atmedia spans many years, during which they have consistently demonstrated a high standard of professionalism. What we particularly appreciate is their tailored approach – every campaign is treated individually to meet specific client needs. This long-term partnership is one we truly value, and it’s reassuring to know our clients are just as pleased with the outcomes.
Hana Šámalová
Atmedia has always been a dependable partner, providing bespoke solutions and showing great flexibility in meeting our particular needs. I’m delighted to have collaborated with them for the past 15 years.