TV Advertising – Your Key to Success

Discover the true face of television advertising. Explore the real facts about viewership, costs, and the impact of TV advertising.

Reach

5.6 MM

Daily TV Reach
(Viewers Aged 15+)

With TV advertising, you can reach millions of potential customers. Thanks to our thematic channels you can precisely target specific audience groups.

ATO, L+TS0–3 BS, 1. 1. – 30. 6. 2026, Reach 000 / Day, TG 15+

Viewing Time

3h 40m

Daily Time Spent Watching TV
(Viewers Aged 15+)

Viewers spend several hours a day in front of their TV screens, making TV the leading medium for video content consumption. Take advantage of this and offer your products and services to audiences who dedicate a significant part of their leisure time to television.

ATO, L+TS0–3 BS, 1. 1. – 30. 6. 2026, ATS / Day, TG 15+

Attention

86%

Attention During Ads

TV ads command higher levels of viewer attention than other forms of advertising. This is largely due to their full-screen presence and consistent use of sound. Television is also regarded as a trusted source of information, and its adverts are known to deliver the strongest emotional impact.

AKTV, Track the Success (CZ Edition), 2022

Ad Recall

63%

Free Ad Recall

Viewers pay more attention to TV advertising, which makes it easier to remember. In terms of ad recall, television clearly outperforms Facebook (41%) and YouTube (29%). This strong impact helps brands stay in viewers’ minds longer and strengthen brand awareness.

AKTV, Track the Success (CZ Edition), 2022

Effectiveness

60%

Share of Ad Investment Recommended for Long-Term Brand Building

A strong brand sets a company apart and ensures a competitive edge. Brand-building campaigns also amplify the effectiveness of sales-driven efforts. And when it comes to long-term brand growth, television remains one of the most powerful tools available.

Binet & Field, The Long and the Short of It, IPA, 2013

The Halo Effect

23%

Measurable Impact of TV Advertising on Search Engine Performance (SEO)

TV advertising acts as a catalyst within the media mix, enhancing the effectiveness of other channels once a campaign goes live. When integrated strategically, television significantly amplifies overall campaign performance.

SNPTV & Ekimetrics, #ROITV3: TV, the Cornerstone of an Effective Media Strategy, FranceTV Publicité, 2021

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Broad Audience Reach

Reaching 4.6 million Czech viewers every month, Atmedia’s thematic channels account for 49% of the Czech TV audience. In the 18–69 target group, they reach 51% of TV viewers, representing 3.1 million Czech viewers. From movies and series to documentaries, lifestyle content, and sport, they offer broad exposure across a variety of content genres.

ATO, L+TS0–3 BS, 1. 1. – 30. 6. 2026, Reach, Reach 000, TG 4+, TG 18–69
Diverse Audience Portfolio

Thematic channels are an effective means of reaching diverse audiences. While documentary and sports channels typically attract male viewers, lifestyle and family channels tend to appeal more to female audiences. This flexibility enables advertisers to opt for either broad exposure or precise targeting – such as affluent young men or urban families with children.
Affluent Viewers

Viewers of thematic channels do form a valuable audience segment, marked by strong purchasing power and a preference for quality. Their decision to pay for premium TV content is just one example of a broader tendency to invest in top-tier products and services.
Every Brand Has Its Channel

Targeted advertising that delivers. No matter the product – from travel deals to fitness kit or home décor – our thematic channels do link your brand to viewers with a genuine interest. Binge-watchers, globetrotters, or food lovers – we’ve got them all covered.
Premium Content for Both Viewers and Advertisers

Our thematic channels offer high-quality programming – from globally acclaimed movies, series and documentaries to animated children’s content, lifestyle shows featuring international stars, and live coverage of major sporting events. Aligning your brand with premium content ensures visibility among even the most discerning viewers.
A Trusted Partner

The largest Czech media agencies representing TV advertisers choose to run their campaigns on our thematic channels. Backed by years of experience and trusted client relationships, we’ve built a reputation as a reliable partner – one that consistently delivers results and supports brand growth.

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Myth

Nobody Watches TV These Days

Fact

In an increasingly fragmented media landscape, television continues to dominate video consumption. Specifically, TV content is viewed by 90% of Czech households, with 85% watching on a television set and the remainder on other devices. 69% of viewers aged 15+ watch television on a daily basis, spending an average of 3 hours and 40 minutes per day watching TV. That’s why TV continues to hold its place as a key part of the media mix.

ATO, Continual Survey, Q1–Q2 2026; ATO, L+TS0–3 BS, 1. 1. – 30. 6. 2026, Reach / Day, ATS / Day, TG 15+

Myth

TV Advertising Is Far Too Expensive

Fact

TV advertising is no longer reserved for major brands. Small and medium-sized businesses can benefit too – often at a lower cost than other media. With strong ROI and proven brand-building potential, television continues to deliver. And for more precise targeting, thematic channels allow you to reach audiences based on their interests.

Thinkbox.tv, Profit Ability 2: The new business case for advertising, 2024

Myth

Online Stores Don't Need TV Advertising

Fact

Online brands and TV advertising are a perfect match. Evidence shows that television campaigns increase website and e-shop traffic, translating into greater revenue. Beyond performance, they also enhance brand awareness, build trust, and provide a competitive edge in an increasingly crowded marketplace.

Thinkbox.tv, The TV playbook for online businesses, 2021

Myth

TV Advertising Lacks Effectiveness

Fact

The numbers speak for themselves! Every CZK invested in TV advertising delivers an average return of 5.94 CZK in sales. TV’s unique power lies in its ability to create shared experiences and stir emotion. Studies consistently show that viewers pay more attention to TV ads than to any other format – leading to stronger ad recall. In competitive retail environments, this makes TV the channel that keeps your brand top of mind.

Thinkbox.tv, Profit Ability 2: The new business case for advertising, 2024

Myth

TV Ad Impact Is Hard to Measure

Fact

The effectiveness of television advertising is fully measurable. Independent research agencies Nielsen and ResSOLUTION, which carry out the TV audience measurement project for the Association of Television Organizations, provide precise data on how many viewers you have reached, how many times they have seen your spot, and how effectively you have targeted your desired audience of potential customers. Moreover, TV advertising is purchased using a transparent and standardized metric, GRP, which is accepted across the entire media market.

Nielsen, TV Audience Measurement

Myth

TV Advertising Loses Credibility

Fact

Television remains one of the most trusted media platforms. With strict regulation and content standards, it provides a safe, credible environment for both viewers and advertisers. Brands do benefit from being placed alongside high-quality, verified content – free from misinformation and fake news. TV advertising also carries a sense of prestige, helping to elevate brand perception among consumers.

Thinkbox.tv, Signalling Success, 2020

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