TV Channels Portfolio

From films and TV shows to sports, documentaries, children's content and lifestyle – thematic TV channels have the unique advantage of reaching millions of viewers across all age groups and interests. Our audience stands out for its high purchasing power, coming from upper socio-economic segments.

What Makes TV Advertising a Smart Investment?

Compared to full-format TV, thematic channels with clearly profiled audiences do offer real benefits. Make them work to your advantage!

  • Broad Audience Reach

    Reaching 4.6 million Czech viewers every month, Atmedia’s thematic channels account for 49% of the Czech TV audience. In the 18–69 target group, they reach 51% of TV viewers, representing 3.1 million Czech viewers. From movies and series to documentaries, lifestyle content, and sport, they offer broad exposure across a variety of content genres.

    ATO, L+TS0–3 BS, 1. 1. – 30. 6. 2026, Reach, Reach 000, TG 4+, TG 18–69

  • Diverse Audience Portfolio

    Thematic channels are an effective means of reaching diverse audiences. While documentary and sports channels typically attract male viewers, lifestyle and family channels tend to appeal more to female audiences. This flexibility enables advertisers to opt for either broad exposure or precise targeting – such as affluent young men or urban families with children.

  • Affluent Viewers

    Viewers of thematic channels do form a valuable audience segment, marked by strong purchasing power and a preference for quality. Their decision to pay for premium TV content is just one example of a broader tendency to invest in top-tier products and services.

Atmedia in Practice: Reviews From Our Clients