Discovery Channel
Discovery Channel delivers top-tier content on science and technology, opening up captivating perspectives on our world. Connect with viewers – particularly men – who are passionate about exploring the universe, breakthrough innovations and key milestones in human history.
in TG 18–69
(Affinity 114%)
Focused on science, technology and history, Discovery Channel does offer world-class documentaries that transport viewers into the uncharted ocean depths, the far reaches of space, and the inner workings of global powers and everyday life. Among the most popular programs are Gold Rush, Naked and Afraid, and Ice Road Truckers. Other popular titles include the reality TV series Border Security and the documentary series Highway A2. Reach out to curious minds – especially men – who seek to explore the secrets of the cosmos, groundbreaking discoveries and defining moments in human history.
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Discovery Channel Viewer Profile
With 65% male and 35% female viewers, Discovery Channel appeals to a broad and diverse audience of documentary lovers, with its typical viewer being man aged between 25 and 54 years old.
Tap into the inspiring world of science, technology and discovery to connect with viewers – particularly men – who are driven by curiosity about the cosmos, the natural world and the story of humankind. Discovery Channel delivers a valuable audience for brands targeting men in their prime and beyond – a perfect match for a broad range of products and services.
Discovery Channel is available within the atmax, atadults, and atchoice packages.
ATO–Nielsen, Live + TS0–3, 1.1. – 31. 12 2025, Profile, TG 18–69
Atmedia Viewers: Higher Income, Greater Spending Power
Viewers of Other TV Channels 51 %
Viewers of Other TV Channels 54 %
Viewers of Other TV Channels 66 %
MML–TGI Czech Republic, H1 2025, Atmedia TV channels, other TV channels
