Eurosport 1
Trusted home of top-tier sports events, covering everything from tennis Grand Slams to international elite cycling events. Reach out to viewers – especially men – who tune in for the thrill of the ultimate world-class competition.
in TG 18–69
(Affinity 110%)
Eurosport 1 is a TV channel that stands out for its wide range of sports disciplines. It brings viewers prestigious sporting events (often exclusively as the only TV broadcaster), from Grand Slam tournaments such as the Australian Open, Roland Garros and US Open, to stage cycling races including Giro d’Italia, Tour de France and La Vuelta, as well as winter sports. Eurosport 1 is also the home of both the Summer and Winter Olympic Games. In short, Eurosport 1 is the gateway to moments that shape the history of world sport. Reach viewers, especially men, who are looking for the ultimate sports experience on their screens.
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Eurosport 1 Viewer Profile
Major sports events on Eurosport 1 draw a predominantly male audience (65%), though women make up a notable 35%, with its typical viewer being man aged between 25 and 59 years old.
Tap into the energy of world-class sport and reach out to viewers, especially men, who crave adrenaline, drama, and unforgettable moments of competition. Eurosport 1 delivers a valuable audience and serves as a perfect platform for brands targeting working-age men and active families alike.
Eurosport 1 channel is available within the atmax, atadults, and atchoice packages.
ATO–Nielsen, Live + TS0–3, 1. 1. – 31. 12. 2025, Profile, TG 18–69
Atmedia Viewers: Higher Income, Greater Spending Power
Other TV Channels Viewers 14 %
Other TV Channels Viewers 50 %
Other TV Channels Viewers 65 %
MML–TGI Czech Republic, H1 2025, Atmedia TV Channels, Other TV Channels
