Eurosport 1
Trusted home of top-tier sports events, covering everything from tennis Grand Slams to international elite cycling events. Reach out to viewers – especially men – who tune in for the thrill of the ultimate world-class competition.
in TG 18–69
(Affinity 110%)
Eurosport 1 offers an exceptional blend of world-class sporting disciplines. From Grand Slam tournaments like the Australian Open, Roland-Garros, and US Open to iconic cycling events such as the Giro d’Italia, Tour de France, and La Vuelta – and not forgetting the Summer and Winter Olympic Games – Eurosport 1 is your front-row seat to sport history in the making. Connect with viewers – primarily men – who are drawn to TV for the excitement and prestige of international sporting events.
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Eurosport 1 Viewer Profile
Major sports events on Eurosport 1 draw a predominantly male audience (65%), though women make up a notable 35%, with its typical viewer being man aged between 25 and 59 years old.
Tap into the energy of world-class sport and reach out to viewers, especially men, who crave adrenaline, drama, and unforgettable moments of competition. Eurosport 1 delivers a valuable audience and serves as a perfect platform for brands targeting working-age men and active families alike.
Eurosport 1 channel is available within the atmax, atadults, and atchoice packages.
ATO–Nielsen, Live + TS0–3, 1.1. – 31. 12 2025, Profile, TG 18–69
Atmedia Viewers: Higher Income, Greater Spending Power
Viewers of Other TV Channels 14 %
Viewers of Other TV Channels 50 %
Viewers of Other TV Channels 65 %
MML–TGI Czech Republic, H1 2025, Atmedia TV Channels, Other TV Channels
