SPORTY TV
Local sports events, including football’s Chance National League and the top volleyball, floorball, and handball leagues. Reach viewers—especially men—who are looking for the ultimate sports experience in front of their TV screens.
in TG 18–69
(Affinity 119%)
SPORTY TV is a channel that stands out for its diverse offering of mainly local sports disciplines. It brings viewers prestigious Czech competitions, such as football’s Chance National League, as well as the top volleyball, floorball, and handball leagues. The portfolio also includes the Czech Basketball NBL. In addition to live broadcasts, SPORTY TV offers original programs such as Fotbal na druhou, Florbal Fokus, and the lifestyle magazine Zdravě na talíři. Beyond Czech sports events, SPORTY TV also features international competitions, including the Danish Superliga and the Italian Basketball League. Reach viewers—especially men—who are looking for the ultimate sports experience in front of their TV screens.
Attributes:
Top Shows:
Media Group:
SPORTY TV Viewer Profile
The biggest sporting events on SPORTY TV are watched predominantly by men (76%), but also by women (24%). The typical viewer is a man aged 25–54.
Leverage the power of advertising in the world of Czech sports and reach viewers—especially men—who seek adrenaline, excitement, and unforgettable sports moments. SPORTY TV’s audience represents an ideal target group for advertisers across a wide range of products and services, not only for men in their prime working years.
The channel is available in the atmax, atadults, and atchoice packages.
ATO–Nielsen, Live + TS0–3, 1.1. – 31. 12 2025, Profile, TG 18–69
Atmedia Viewers: Higher Income, Greater Spending Power
Viewers of Other TV Channels 14 %
Viewers of Other TV Channels 50 %
Viewers of Other TV Channels 65 %
MML–TGI ČR, H1 2025, Atmedia TV Channels, other TV Channels
