AXN White
AXN White is where heartfelt stories come to life! Stories full of emotion, family bonds and human connection. Reach out to viewers – especially women – who are drawn to touching dramas and feel-good family entertainment.
in TG 18–69
(Affinity 125%)
Whether it’s touching family tales or gripping relationship drama, AXN White is the ideal destination – particularly for women. Beloved series like Little House on the Prairie, Der Bergdoktoror or Saving Hope offer emotional storytelling, while European gems such as Brousko or Grand Hotel bring a fresh cultural perspective. Connect with viewers – especially women – who enjoy a blend of compelling stories and heartwarming family entertainment.
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AXN White Viewer Profile
AXN White’s emotionally rich programming mostly speak to women (76%), with its typical viewer being a woman aged between 35 and 64 years old.
Tap into a beloved series environment and connect with viewers – particularly women – who enjoy compelling stories and family-oriented entertainment. AXN White’s audience represents a strong target group for brands offering a diverse range of products and services, especially those aimed at women in their prime years.
AXN White channel is available within the atmax, atadults, and atchoice packages.
ATO–Nielsen, Live + TS0–3, 1.1. – 31. 12 2025, Profile, TG 18–69
Atmedia Viewers: Higher Income, Greater Spending Power
Viewers of Other TV Channels 79 %
Viewers of Other TV Channels 54 %
Viewers of Other TV Channels 44 %
MML–TGI Czech Republic, H1 2025, Atmedia TV Channels, Other TV Channels
