Atmedia, the sales house representing thematic television channels, expanded its portfolio on 1 October with three movie channels from the CANAL+ Group: FILMBOX+ Comedy, FILMBOX+ Emotion and FILMBOX+ Hits. The total number of channels represented by Atmedia has therefore increased to 22. As of the same date, the new channels have also been included in the official television audience measurement system, allowing Atmedia to sell their advertising inventory using GRP as the TV advertising currency within its atmax, atadults and atchoice packages.

‘By adding three new channels to our portfolio, we are deepening our cooperation with CANAL+ CONTENT Benelux & Central Europe, the owner of the FILMBOX+ brand. We have represented its flagship movie channel, FILMBOX+ One, which is the most-watched Pay-TV channel on the Czech market, since 2017. Five years later, we expanded our portfolio with another channel from the group, FILMBOX+ Love & Crime, and in 2023 we also began selling advertising inventory for the CANAL+ Action movie channel,’ says Michaela Suráková, Managing Director at Atmedia. Atmedia has now built on this partnership by adding FILMBOX+ Comedy, FILMBOX+ Emotion and FILMBOX+ Hits to its portfolio. The channels are available through the largest pay-TV operators on the Czech market, including Oneplay, Vodafone TV, Magenta TV and Skylink (from 22 October, CANAL+).

The channels have been included in the official TV audience measurement system, allowing their advertising inventory to be sold using GRP as the TV advertising currency. ‘We are now offering television advertisers and media agencies even more advertising inventory for their campaigns and the opportunity to reach additional attractive audience groups. The portfolio expansion comes during the autumn television season, when demand for advertising inventory traditionally increases. Thanks to the new channels, we will be able to provide clients with more available GRPs for their campaigns,’ says Robert Martiška, Sales Director at Atmedia.

Atmedia’s portfolio now includes 22 measured thematic television channels across a variety of genres, including movie and series channels, as well as documentary, sports, lifestyle, family and children’s channels. This year, they reach an average of 4.5 million viewers aged 4+ each month. In the commercial target group of adults aged 18–69, they reach 3.1 million viewers. The channels represented by Atmedia currently achieve a combined audience share of 4.0% in the 18-69 commercial target group.^[1]

Comedy, Emotions and Blockbuster Hits in One Portfolio

The addition of the new television channels follows the recent rebranding of the movie channel portfolio under the FILMBOX+ brand. As part of the change, the individual channels have received new names that better reflect their content and genre focus. Each of the newly added channels targets a different audience segment, from comedy fans and lovers of emotional stories to viewers looking for popular movie hits.

FILMBOX+ Comedy offers viewers a mix of classic comedies, romantic stories and family entertainment. The channel focuses on light-hearted content that entertains audiences across generations. Popular titles include the comedy series The Goldbergs, the family film The BFG, the romantic comedy The Prince & Me, and the films Winner and The Wedding Ringer.

FILMBOX+ Emotion offers viewers powerful stories that reveal the essence of human emotions and relationships. The channel primarily broadcasts romantic films, dramas and stories inspired by real life. Popular titles include the biographical films I, Tonya and Amazing Grace: Aretha Franklin, the romantic comedy Bridget Jones: Mad About the Boy, the thriller Locked, and the drama films Ben Is Back and Before I Go to Sleep.

FILMBOX+ Hits brings viewers a selection of popular films across all genres. Alongside recent releases and premieres, it also offers timeless classics featuring renowned acting stars and stories that have gained popularity with audiences around the world. Among the titles available to viewers are the acclaimed drama Conclave, the western movie The Unholy Trinity and the romantic comedy Moonrise Kingdom. Other popular titles include the action-drama Ava, the biographical drama Lee and the comedy Carnage.

Atmedia Now Represents 22 Measured Thematic TV Channels

With the addition of FILMBOX+ Comedy, FILMBOX+ Emotion and FILMBOX+ Hits, Atmedia is expanding its portfolio and offering advertisers new opportunities to reach audiences through 22 measured thematic TV channels. In addition to CANAL+, Atmedia cooperates with global media companies including Antenna Entertainment (AXN, AXN Black and AXN White), Skydance (Discovery Channel, Eurosport 1, TLC and Warner TV) and The Walt Disney Company (Disney Channel and National Geographic). It also represents Czech television channels from the Pohoda media group (Rebel and Relax) and the Czechoslovak Film Company (CS Film, CS History and CS Mystery). The Slovak television group JOJ (JOJ Cinema and JOJ Family) also holds an important position within the portfolio.