atkids Sales Package

Few brands resonate across generations like Disney. Reach families in an environment they trust – connecting with kids and young viewers through entertainment and with parents through their purchasing decisions.

Commercial Target Group 4–14

1 TV Channel
Included
94,000 Viewers
Monthly Reach in TG 4–14
184%
Commercial Affinity Among Children Aged 4–9
Source: ATO, L+TS0–3 BS, 1. 1. – 30. 6. 2026, Reach 000, TG 4–14
Source: ATO, L+TS0–3 BS, 1. 1. – 30. 6. 2026, TRPL 30s of Break, to TG 4–14, "foreign languages" excluded

Reach Young Viewers and Their Parents

Looking to connect with Czech families in a meaningful way? Whether you’re promoting the latest toys, fun board games or practical school supplies, the atkids package puts your brand in front of both children and their parents. Let your brand shine in a trusted, family-friendly environment – and boost your sales with Disney Channel.

TV Channels in the Package atkids

Atmedia Viewers: Higher Income, Greater Spending Power

atmedia viewers 49 %
other TV Channels Viewers 37 %
+12 %
More Likely To Make Impulse Purchases Of Sweets, Ice Cream And Other Small Treats
atmedia viewers 47 %
other TV Channels Viewers 41 %
+6 %
More Likely To Use Cough Medication
atmedia viewers 69 %
other TV Channels Viewers 63 %
+6 %
More Likely To Consume Dairy Desserts

MML – TGI (Czechia), H1 2026, atmedia Viewers, Other TV Channels Viewers

Atmedia in Practice: Reviews From Our Clients

The Power of Atmedia’s Thematic TV Channels

Why settle for broad when you can go focused? Thematic TV channels deliver sharper targeting and better results. Use them to your advantage!

  • Broad Audience Reach

    Reaching 4.6 million Czech viewers every month, atmedia’s thematic channels account for 49% of the Czech TV audience. In the 18–69 target group, they reach 51% of TV viewers, representing 3.1 million Czech viewers. From movies and series to documentaries, lifestyle content, and sport, they offer broad exposure across a variety of content genres.

    ATO, L+TS0–3 BS, 1. 1. – 30. 6. 2026, Reach, Reach 000, TG 4+, TG 18–69

  • Diverse Audience Portfolio

    Thematic channels are an effective means of reaching diverse audiences. While documentary and sports channels typically attract male viewers, lifestyle and family channels tend to appeal more to female audiences. This flexibility enables advertisers to opt for either broad exposure or precise targeting – such as affluent young men or urban families with children.

  • Affluent Viewers

    Viewers of thematic channels do form a valuable audience segment, marked by strong purchasing power and a preference for quality. Their decision to pay for premium TV content is just one example of a broader tendency to invest in top-tier products and services.