Atmedia rozšiřuje portfolio o nové stanice, ceny TV reklamy zvýší o 10 %
TV Advertising – Your Key to Success
Debunking Myths! Highlighting Benefits! Helping You Succeed on Thematic TV Channels!
What Makes TV Advertising a Smart Investment?
TV continues to stand out as the most effective channel for reaching mass audiences. With its unrivalled reach, strong viewer engagement, and proven ability to hold attention, television advertising plays a key role in both building brand equity and driving immediate sales results.
Reach
5,5 MM
of Viewers Aged 15+ per Day
With TV advertising, you can reach millions of potential customers. Thanks to our thematic channels you can precisely target specific audience groups.
Source: ATO – Nielsen, Live+TS0–7, 1. 9. 2024 – 31. 8. 2025, Reach 000 / Day, TG 15+
TV Viewing Time
3 h 32 Min
Daily TV Viewing Time Among Viewers Aged 15+
Viewers spend several hours a day in front of their TV screens, making TV the leading medium for video content consumption. Take advantage of this and offer your products and services to audiences who dedicate a significant part of their leisure time to television.
Source: ATO – Nielsen, Live+TS0–7, 1. 9. 2024 – 31. 8. 2025, ATS / Day, TG 15+
Recognition
63%
Unaided Recall of TV Ads Among Viewers
Big screen. Sound on. Undivided attention. Viewers pay more attention to TV advertising, which makes it easier to remember. In terms of memorability, television clearly outperforms Facebook (41%) and YouTube (29%). This strong impact helps brands stay in viewers’ minds longer and strengthen brand awareness.
Source: AKTV, Track the Success CZ Edition, 2022
Focus
16 Seconds
Average Time Viewers Pay Active Attention to a TV Ad
TV ads do command higher levels of viewer attention than other forms of advertising. This is largely due to their full-screen presence and consistent use of sound. Television is also regarded as a trusted source of information, and its adverts are known to deliver the strongest emotional impact.
Source: AKTV, Track the Success CZ Edition, 2022
Effectiveness
60%
Share of Ad Investment Recommended for Long-Term Brand Building
A strong brand sets a company apart and ensures a competitive edge. Brand-building campaigns also amplify the effectiveness of sales-driven efforts. And when it comes to long-term brand growth, television remains one of the most powerful tools available.
Source: Binet, L. & Field, P. The Long and the Short of It. IPA, 2013
The Halo Effect
23%
Measurable Impact of TV Advertising on Online Search Engine (SEO) Effectiveness
TV advertising acts as a catalyst within the media mix, enhancing the effectiveness of other channels once a campaign goes live. When integrated strategically, television significantly amplifies overall campaign performance.
Source: SNPTV / Ekimetrics, #ROITV3: TV, The Cornerstone of an Effective Media Strategy, FranceTV Publicité, 2021
How Atmedia’s Thematic Channels Deliver Smarter Advertising Results
Compared to full-format TV, thematic channels with clearly profiled audiences do offer real benefits. Make them work to your advantage!
TV Advertising Myths
You’ve Heard the Rumours – Now Here’s the Truth
Czech TV viewership is still going strong – and so is TV advertising! It is effective, measurable, and more accessible than you might think. Discover the facts and see why it’s worth the investment.
Mýtus
Nobody Watches TV These Days
Pravda
In an increasingly fragmented media landscape, television continues to dominate video consumption. Over 87% of Czech households do watch TV on a regular basis, with nearly 66% doing so daily – spending an average of 3 hours and 32 minutes in front of its screen. That’s why TV continues to hold its place as a key part of the media mix.
Source: ATO – Nielsen, Continual Survey, Q1–Q2 2025; ATO–Nielsen, Live + TS0–7, 1. 9. 2024 – 31. 8. 2025, Reach / Day, ATS / Day, TG 15+
Mýtus
TV Advertising Is Far Too Expensive
Pravda
TV advertising is no longer reserved for major brands. Small and medium-sized businesses can benefit too – often at a lower cost than other media. With strong ROI and proven brand-building potential, television continues to deliver. And for more precise targeting, thematic channels allow you to reach audiences based on their interests.
Source: Thinkbox.tv: Profit Ability 2: The new business case for advertising
Mýtus
E-Stores Need No TV Ads
Pravda
Online brands and TV advertising are a perfect match. Evidence shows that television campaigns increase website and e-shop traffic, translating into greater revenue. Beyond performance, they also enhance brand awareness, build trust, and provide a competitive edge in an increasingly crowded marketplace.
Source: Thinkbox.tv: The TV playbook for online businesses
Mýtus
TV Advertising Lacks Effectiveness
Pravda
The numbers speak for themselves! Every CZK invested in TV advertising delivers an average return of 5,94 CZK in sales. TV’s unique power lies in its ability to create shared experiences and stir emotion. Studies consistently show that viewers pay more attention to TV ads than to any other format – leading to stronger message retention. In competitive retail environments, this makes TV the channel that keeps your brand top of mind.
Source: Thinkbox.tv: Profit Ability 2: The new business case for advertising
Mýtus
TV Ad Impact Is Hard to Measure
Pravda
Contrary to common belief, TV advertising is, in fact, fully measurable. Nielsen – an independent measurement and analytics company – provides robust data on audience reach, frequency, and targeting effectiveness. Plus, TV runs on GRPs - a transparent and standardised currency recognised across the entire media market.
Source: Nielsen: TV Audience Measurement
Mýtus
TV Advertising Loses Credibility
Pravda
Television remains one of the most trusted media platforms. With strict regulation and content standards, it provides a safe, credible environment for both viewers and advertisers. Brands do benefit from being placed alongside high-quality, verified content – free from misinformation and fake news. TV advertising also carries a sense of prestige, helping to elevate brand perception among consumers.
Source: Thinkbox.tv: Signalling Success
