Your Partner in the World of Advertising on Thematic TV Channels
We specialise in TV ad sales, represent a broad portfolio of thematic TV channels, and deliver expert insights and data on the Czech TV market.
About Us
Since 2008, we’ve been bringing TV advertisers together with thematic TV channels.
- We help TV advertisers connect with broad and diverse audiences through genre-specific TV channels – supporting brand-building and driving product and service sales effectively.
- We handle thematic TV channels’ ad sales, provide full-service representation, assist with entry into the Czech TV market, and support their long-term growth. We serve as their partner, guide, and expert in the Czech television landscape.
- Our vision is to foster a thriving thematic TV market that creates value for all – viewers, TV advertisers, and Tv channels alike. We believe thematic channels play a vital role in the TV ecosystem, where quality content meets impactful advertising.
A Look Back at Our Journey
2025
Our portfolio continues to grow with the addition of series channels – AXN Black and AXN White. Another new addition is the local sports channel SPORTY TV.
2024
A few years later, the Atmedia CUP makes its return – bringing media agencies back together for a fun and competitive event.
2023
Fifteen years on the Czech TV scene - with over 30 million TV spots aired and some 800,000 GRPs delivered, our journey continues.
2022
With the launch of the Atmedia Index, we bring fresh insight into Czech Pay-TV and VOD market trends.
2021
We introduce our Expert Talks – a video podcast series featuring interviews with leading professionals from the television and media market.
2020
Our new partnership with Warner Bros. opens up access to key audiences – from lifestyle fans on TLC and documentary viewers on Discovery Channel, to sports enthusiasts on Eurosport 1 and, as of 2024, film and series lovers on Warner TV.
2019
We launch atblog – a platform featuring regular articles exploring the Czech TV market. At the same time, we publish our first sales offer brochure – combining commercial opportunities with valuable industry insights.
2018
Marking a decade on the Czech market, we publish the first edition of our Czech TV Market Insight – our first comprehensive guide to how the local television market operates.
2017
We team up with CANAL+ Group, initially bringing FilmBox into our portfolio. In the years that follow, the partnership grows to include FilmBox Stars and CANAL+ Action.
2016
Our portfolio expands with the addition of the thematic channels JOJ Family and JOJ Cinema, as we begin our cooperation with the Slovak media group JOJ Group.
2015
By joining the MML–TGI research study, we gain access to detailed data on Czech consumer behaviour – giving us a clearer picture of how our viewers shop, spend, and live.
2014
In our first five years on the Czech market, we placed 6 million commercial spots across our thematic TV channels, delivering around 170,000 GRPs to our clients.
2013
We become a member of the Association of Television Organisations and expand our channel portfolio through new partnerships. Our collaboration with Pohoda media group brings the Rebel music channel and the Relax lifestyle channel on board, while our extended partnership with the Československá filmová společnost adds CS Mystery and CS History to the existing CS Film.
2012
We publish the first edition of Atmedia Navigator – a comprehensive guide to the Czech TV market.
2011
We cooperate with half of all TV advertisers in the Czech Republic.
2010
We launch a unique strategy – advertising packages tailored for smaller TV channels with clearly defined target audiences. Our portfolio grows to include National Geographic, bringing the total number of thematic TV channels we represent to 15.
2009
We implement official TV audience measurement and adopt ‘GRP’ as the standard industry currency.
2008
Our entry into the Czech TV market marked the start of ad sales on thematic TV channels – with long-standing partnerships such as AXN, CS Film, or Disney Channel still part of our portfolio today.
Atmedia in Three Numbers
20 Measured Thematic TV Channels. 18 Years On The Czech TV Market. 14 Professionals. That’s Atmedia.
Measured Thematic TV Channels in Atmedia’s Portfolio
Years of Building and Strengthening the Czech Thematic TV Channels’ Market
Seasoned Professionals That Oversee Both TV Channels and Ad Campaigns
Our Team
Meet the Atmedia team – dedicated professionals taking care of your ad campaigns and thematic TV channels.
Media Enquiries
Atmedia in Practice: Reviews From Our Clients
Adrian Gumulak
Spolupráci s Atmedia jsme zahájili před několika lety a od samého počátku nám Atmedia poskytuje profesionální služby a umožňuje plné pochopení trhu. Díky podpoře Atmedia náš reklamní byznys roste a těšíme se na další vývoj.
Lada Dobrkovská
Spolupracuji se společností Atmedia od roku 2010 v zastoupení zahraničních klientů, kteří provozují televizní služby v České republice. Líbí se mi profesionální přístup jednotlivých členů týmu ke každodenním úkonům a snaha najít nestandardní řešení problémů. Díky flexibilitě, která je ve světě televizních služeb potřeba, jsme byli vždy schopni doručit nejlepší možné výsledky klientům.
Ladislav Dianiška & Michaela Šebková
Se společností Atmedia spolupracujeme již mnoho let, profesionální přístup je zde absolutním standardem, stejně tak proklientský přístup, kdy vždy společně přistupujeme ke kampaním individuálně, abychom dosáhli maximální míry spokojenosti. Jsme rádi, že spolupráce na dlouhodobé úrovni funguje a klienti jsou s námi spokojeni.
Hana Šámalová
Atmedia – to je spolehlivý partner, který nabízí individuální přístup a snahu přizpůsobit se našim požadavkům co nejvíce. Jsem ráda, že s vámi mohu spolupracovat již 15 let!