Portfolio TV stanic

Filmové, seriálové, sportovní, dokumentární, dětské anebo volnočasové – tematické TV stanice mají tu výhodu, že oslovují miliony diváků napříč všemi věkovými kategoriemi s různými zájmy. Diváci našeho portfolia se vyznačují tím, že jsou bonitní a z vyšších socioekonomických skupin, tedy větší kupní silou.

What Makes TV Advertising a Smart Investment?

Compared to full-format TV, thematic channels with clearly profiled audiences do offer real benefits. Make them work to your advantage!

  • Broad Audience Reach

    Reaching 4.3 million Czech viewers every month, Atmedia’s thematic channels account for 46% of the Czech TV audience. In the 18–69 target group, it even reaches 49% of TV viewers, which equals 3.1 million Czech viewers. From movie and series to documentaries and sport, they offer broad exposure across a variety of content genres.

    Source: ATO – Nielsen, Live+ TS0–7, 1. 9. 2024 – 31. 8. 2025, Reach, TG 4+, 18–69

  • Diverse Audience Portfolio

    Thematic channels are an effective means of reaching diverse audiences. While documentary and sports channels typically attract male viewers, lifestyle and family channels tend to appeal more to female audiences. This flexibility enables advertisers to opt for either broad exposure or precise targeting – such as affluent young men or urban families with children.

  • Affluent Viewers

    Viewers of thematic channels do form a valuable audience segment, marked by strong purchasing power and a preference for quality. Their decision to pay for premium TV content is just one example of a broader tendency to invest in top-tier products and services.

Atmedia in Practice: Reviews From Our Clients