atchoice Sales Package

Design a bespoke package of thematic TV channels aligned with your specific audience. Our team will support you in selecting the most effective channels for your needs.

Commercial Target Group: Tailored

Smart Targeting for Real Results

Are you selling premium outdoor clothing and looking to reach young men in metropolitan areas? Or perhaps you're offering stylish kitchenware and want to connect with women in their prime working years? The atchoice package is the ideal solution – made up of a minimum of seven carefully selected thematic TV channels watched by your target customers. You only invest in reaching the viewers who matter most to your brand. Let your brand stand out exactly where it matters.

Curious about how the atchoice package works? Check out three sample cases we’ve put together. We’re here to help you find the perfect fit for your targeted audience.

Popis diváka:

112 %

komerční afinita

35 %

měsíční zásah mužů ve věku 35–54 let s vyššími příjmy (soc. ABC)

Zdroj: ATO–Nielsen, Živě+ TS0–3, 2.–3. čtvrtletí 2025, TRPL 30s bloku, k CS 18–69, Reach 000, CS M 35–54 soc. ABC

Jiná cílová skupina? Ozvěte se nám.

Popis diváka:

104 %

komerční afinita

25 %

měsíční zásah žen ve věku 35–54 let s vysokými příjmy (soc. AB)

Zdroj: ATO–Nielsen, Živě+ TS0–3, 2.–3. čtvrtletí 2025, TRPL 30s bloku, k CS 18–69, Reach 000, CS Ž 35–54 soc. AB

Jiná cílová skupina? Ozvěte se nám.

Popis diváka:

125 %

komerční afinita

36 %

měsíční zásah diváků ve věku 45–64 let s vysokými příjmy (soc. AB)

Zdroj: ATO–Nielsen, Živě+ TS0–3, 2.–3. čtvrtletí 2025, TRPL 30s bloku, k CS 18–69, Reach 000, CS 45–64 soc. AB

Jiná cílová skupina? Ozvěte se nám.

Atmedia Viewers: Higher Income, Greater Spending Power

diváci atmedia 70 %
diváci ostatních TV stanic 65 %
+5 %
Use Painkillers and Products for Muscle and Joint Pain More Often
diváci atmedia 54 %
diváci ostatních TV stanic 45 %
+9 %
Consume Savoury Biscuits More Often
diváci atmedia 65 %
diváci ostatních TV stanic 60 %
+5 %
Use Men’s Fragrances and Perfumes More Often

MML–TGI Czech Republic, H1 2025, Atmedia TV Channels, Other TV Channels

Přečtěte si, co o nás říkají naši klienti

Proč inzerovat na tematických stanicích atmedia

Oproti plnoformátovým kanálům má reklama na jasněji profilovaných tematických televizích řadu výhod. Využijte jich.

  • Broad Audience Reach

    Reaching 4.3 million Czech viewers every month, Atmedia’s thematic channels account for 46% of the Czech TV audience. In the 18–69 target group, it even reaches 49% of TV viewers, which equals 3.1 million Czech viewers. From movie and series to documentaries and sport, they offer broad exposure across a variety of content genres.

    Source: ATO – Nielsen, Live+ TS0–7, 1. 9. 2024 – 31. 8. 2025, Reach, TG 4+, 18–69

  • Diverse Audience Portfolio

    Thematic channels are an effective means of reaching diverse audiences. While documentary and sports channels typically attract male viewers, lifestyle and family channels tend to appeal more to female audiences. This flexibility enables advertisers to opt for either broad exposure or precise targeting – such as affluent young men or urban families with children.

  • Affluent Viewers

    Viewers of thematic channels do form a valuable audience segment, marked by strong purchasing power and a preference for quality. Their decision to pay for premium TV content is just one example of a broader tendency to invest in top-tier products and services.