atmax Sales Package

Broad Audience Reach

Reaching 4.3 million Czech viewers every month, Atmedia’s thematic channels account for 46% of the Czech TV audience. In the 18–69 target group, it even reaches 49% of TV viewers, which equals 3.1 million Czech viewers. From movie and series to documentaries and sport, they offer broad exposure across a variety of content genres.

Source: ATO – Nielsen, Live+ TS0–7, 1. 9. 2024 – 31. 8. 2025, Reach, TG 4+, 18–69

Diverse Audience Portfolio

Thematic channels are an effective means of reaching diverse audiences. While documentary and sports channels typically attract male viewers, lifestyle and family channels tend to appeal more to female audiences. This flexibility enables advertisers to opt for either broad exposure or precise targeting – such as affluent young men or urban families with children.

Affluent Viewers

Viewers of thematic channels do form a valuable audience segment, marked by strong purchasing power and a preference for quality. Their decision to pay for premium TV content is just one example of a broader tendency to invest in top-tier products and services.