Summer Olympic Games 2028

Exclusive Broadcasts

Eurosport 1 is among the few TV channels broadcasting the prestigious Olympic Games. Take advantage of this unique opportunity to reach TV viewers of one of the biggest sporting events of the year.

Biggest Sporting Event of the Year

The best athletes from around the world compete at the Olympic Games. Be part of it and associate your brand with a sporting event that literally the whole world talks about.

Record Viewership

The Olympic Games reach hundreds of thousands of Czech TV viewers on Eurosport 1. Reach them with your products and services in an attractive environment.

Premium Target Audience

Viewers of the Olympic Games belong to a premium customer group – mainly men and women of working age with higher incomes and an interest in premium products and services. Offer them yours.

High Viewer Attention

Tension, emotion, live broadcasts – Olympic Games viewers watch attentively and on large screens. Your brand will gain maximum attention in an exclusive broadcast slot.

Prestigious Environment

Prestigious product on a prestigious channel during a prestigious event. Associate your brand with a premium environment and content. Your advertising during the Olympic Games will simply stand out.