Summer Olympic Games 2028

Summer Olympic Games (14–30 July 2028)

The 2028 Summer Olympic Games will take place in Los Angeles, USA! Be part of it and associate your brand with the biggest sporting event of the year.

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1.3 Million Viewers

Last Event’s Reach
In TG 18–69

Viewer 35–64 Years

Typical Viewer
(Affinity 103%)

Source: ATO, L+TS0–3 BS, 4–22 Feb 2026, Reach 000, Profile, Affinity, TG 18–69, live broadcasts and magazines only

Exclusive Broadcasts

Eurosport 1 is among the few TV channels broadcasting the prestigious Olympic Games. Take advantage of this unique opportunity to reach TV viewers of one of the biggest sporting events of the year.
Biggest Sporting Event of the Year

The best athletes from around the world compete at the Olympic Games. Be part of it and associate your brand with a sporting event that literally the whole world talks about.
Record Viewership

The Olympic Games reach hundreds of thousands of Czech TV viewers on Eurosport 1. Reach them with your products and services in an attractive environment.
Premium Target Audience

Viewers of the Olympic Games belong to a premium customer group – mainly men and women of working age with higher incomes and an interest in premium products and services. Offer them yours.
High Viewer Attention

Tension, emotion, live broadcasts – Olympic Games viewers watch attentively and on large screens. Your brand will gain maximum attention in an exclusive broadcast slot.
Prestigious Environment

Prestigious product on a prestigious channel during a prestigious event. Associate your brand with a premium environment and content. Your advertising during the Olympic Games will simply stand out.

Sponsorship Spot

Boost your brand visibility with a 6-second sponsor message placed just before or after live Summer Olympic Games broadcast. It´s a premium opportunity to stand out during one of the year´s most high-profile moment!

250 sponsorship spots for 1 client
The availability of sponsorship spots is not guaranteed
Commercial and other terms apply during sports events on Eurosport 1

Commercial Spot

Promote your brand with a traditional TV spot aired around the Summer Olympic Games broadcasts – before, during or after the match. It´s powerful way to introduce yourself to a broad and highly attractive target audience.

202 advertising spots for 1 client
The availability of advertising spots is not guaranteed
Commercial and other terms apply during sports events on Eurosport 1

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Summer Olympic Games 2028

Ad Formats

Sponsorship Spot

Commercial Spot

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