Summer Olympic Games 2028

Summer Olympic Games (14–30 July 2028)

The 2028 Summer Olympic Games will take place in Los Angeles, USA! Be part of it and associate your brand with the biggest sporting event of the year.

Summer Olympic Games 2028
1.3 Million Viewers
Last Event’s Reach
In TG 18–69
Viewer 35–64 Years
Typical Viewer
(Affinity 103%)
Source: ATO, L+TS0–3 BS, 4–22 Feb 2026, Reach 000, Profile, Affinity, TG 18–69, live broadcasts and magazines only
  • Exclusive Broadcasts

    Eurosport 1 is among the few TV channels broadcasting the prestigious Olympic Games. Take advantage of this unique opportunity to reach TV viewers of one of the biggest sporting events of the year.

  • Biggest Sporting Event of the Year

    The best athletes from around the world compete at the Olympic Games. Be part of it and associate your brand with a sporting event that literally the whole world talks about.

  • Record Viewership

    The Olympic Games reach hundreds of thousands of Czech TV viewers on Eurosport 1. Reach them with your products and services in an attractive environment.

  • Premium Target Audience

    Viewers of the Olympic Games belong to a premium customer group – mainly men and women of working age with higher incomes and an interest in premium products and services. Offer them yours.

  • High Viewer Attention

    Tension, emotion, live broadcasts – Olympic Games viewers watch attentively and on large screens. Your brand will gain maximum attention in an exclusive broadcast slot.

  • Prestigious Environment

    Prestigious product on a prestigious channel during a prestigious event. Associate your brand with a premium environment and content. Your advertising during the Olympic Games will simply stand out.

Ad Formats

Summer Olympic Games on Eurosport 1 offer a variety of ad formats. Pick the one that fits your goals!

Sponsorship Spot

Boost your brand visibility with a 6-second sponsor message placed just before or after live Australian Open broadcast. It´s a premium opportunity to stand out during one of the year´s most high-profile moment!

Commercial Spot

Promote your brand with a traditional TV spot aired around the Australian Open broadcasts – before, during or after the match. It´s powerful way to introduce yourself to a broad and highly attractive target audience.

Other Special Events