Giro d'Italia

Cycling Stage Race (9.–31. 5. 2026)

Elite cyclists, thrilling stages, and a passionate fanbase – both on the ground and in front of their screens. Tap into the excitement of one of the world’s most prestigious cycling races and connect with a highly desirable audience.

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172,000 Viewers

Last Event’s Reach
in TG 18–69

Man Aged 35–59

Typical Viewer
(affinity 103 %)

Source: ATO – Nielsen, Live + TS0–3, 9. 5. – 1. 6. 2025, Reach 000, Profile, Affinity, TG 18–69, live broadcasts only

Exclusively on Eurosport 1

Eurosport 1 is the only TV channel in the Czech Republic to broadcast the prestigious cycling stage race – Giro d'Italia. Don’t miss your chance to connect with a wide audience tuning in for one of the world’s most renowned cycling events.
Cycling at Its Finest

Giro d'Italia is one of the three most prestigious and iconic cycling events in the world – the legendary Grand Tours. Make your brand part of the conversation and tap into the world-class event that captures the attention of millions of viewers!
Record-Breaking Viewership

Every year, Eurosport 1’s Giro d'Italia coverage captivates hundreds of thousands of Czech viewers. Take advantage of this prime opportunity and promote your brand in a vibrant, high-impact environment.
Affluent Audience

Giro d'Italia attracts an audience of high-value customers – primarily men of working age with higher incomes and a strong taste for premium products and services. Make sure your brand is part of their world!
All Eyes on the Screen

With high-stakes stages, real-time drama and large-screen viewing, Giro d'Italia holds viewers’ attention like few other events. Place your brand in this prime-time spotlight and make a lasting impact!
Prestigious Setting

Prestige meets prestige – your premium brand, featured on a premium channel, during a premium event. Giro d'Italia offers the perfect stage to make your message shine.

Sponsorship Spot

Boost your brand visibility with a 6-second sponsor message placed just before or after live Giro d'Italia broadcasts. It’s a premium opportunity to stand out during one of the year’s most high-profile sporting moments!

Commercial Spot

Promote your brand with a traditional TV spot aired around the Giro d'Italia broadcasts – before, during or after the race. It's a powerful way to introduce yourself to a broad and highly attractive target audience.

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