La Vuelta

CYCLING STAGE RACE (22. 8. – 13. 9. 2026)

Elite cyclists, thrilling stages, and a passionate fanbase – both on the ground and in front of their screens. Tap into the excitement of one of the world’s most prestigious cycling races and connect with a highly desirable audience.

La Vuelta
171,000 Viewers
Last Event’s Reach
in TG 18–69
Man Aged 25–54
Typical Viewer
(Affinity 126 %)
Source: ATO – Nielsen, Live + TS0–3, 23. 8. – 14. 9. 2025, Reach 000, Profile, Affinity, TG 18–69, live broadcasts only
  • Exclusively on Eurosport 1

    Eurosport 1 is the only TV channel in the Czech Republic to broadcast the prestigious cycling stage race – La Vuelta. Don’t miss your chance to connect with a wide audience tuning in for one of the world’s most renowned cycling events.

  • Cycling at Its Finest

    La Vuelta is one of the three most prestigious and iconic cycling events in the world – the legendary Grand Tours. Make your brand part of the conversation and tap into the world-class event that captures the attention of millions of viewers!

  • Record-Breaking Viewership

    Every single year, Eurosport 1’s La Vuelta coverage captivates hundreds of thousands of Czech viewers. Take advantage of this prime opportunity and promote your brand in a vibrant, high-impact environment.

  • Affluent Audience

    La Vuelta attracts an audience of high-value customers – primarily men of working age with higher incomes and a strong taste for premium products and services. Make sure your brand is part of their world!

  • All Eyes on the Screen

    With high-stakes stages, real-time drama and large-screen viewing, La Vuelta holds viewers’ attention like few other events. Place your brand in this prime-time spotlight and make a lasting impact!

  • Prestigious Setting

    Prestige meets prestige – your premium brand, featured on a premium channel, during a premium event. La Vuelta offers the perfect stage to make your message shine.

Ad Formats

La Vuelta on Eurosport 1 offers a variety of ad formats. Pick the one that fits your goals!

Sponsorship Spot

Boost your brand visibility with a 6-second sponsor message placed just before or after live La Vuelta broadcasts. It’s a premium opportunity to stand out during one of the year’s most high-profile sporting moments!

Commercial Spot

Promote your brand with a traditional TV spot aired around the La Vuelta broadcasts – before, during or after the race. It's a powerful way to introduce yourself to a broad and highly attractive target audience.

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