2026 Winter Olympics

THE OLYMPIC WINTER GAMES (6.–22. 2. 2026)

Winter Olympics return to Europe for the first time in 20 years – make sure your brand is there to share the spotlight with the world’s greatest athletes!

Mám zajem o tuto nabídku

592,000 Viewers

Last Event’s Reach
in TG 18–69

Viewer Aged 35–59

Typical Viewer
(affinity 104 %)

Source: ATO – Nielsen, Live + TS0–3, 24. 7. – 11. 8. 2024, Reach 000, Profile, Affinity, TG 18–69, live broadcasts and magazines only

Exclusive Broadcasts

Only a handful of TV channels broadcast the prestigious Winter Olympics – and Eurosport 1 is one of them! Don’t miss your chance to connect with a wide audience tuning in for one of the world’s most high-profile sports event of the year.
The Ultimate Sports Event of the Year

Winter Olympics unite the world’s greatest athletes from around the globe. Make your brand part of the conversation and tap into the world-class event that captures the attention of millions of viewers!
Record-Breaking Viewership

The Olympic Winter Games coverage captivates hundreds of thousands of Czech viewers. Take advantage of this prime opportunity and promote your brand in a vibrant, high-impact environment.
Affluent Audience

Winter Olympics attract an audience of high-value customers – primarily men of working age with higher incomes and a strong taste for premium products and services. Make sure your brand is part of their world!
All Eyes on the Screen

With high-stakes sports disciplines, real-time drama and large-screen viewing, Winter Olympics do hold viewers’ attention like few other events. Place your brand in this prime-time spotlight and make a lasting impact!
Prestigious Setting

Prestige meets prestige – your premium brand, featured on a premium channel, during a premium event. The Olympic Winter Games offer the perfect stage to make your message shine.

Sponsorship Spot

Boost your brand visibility with a 6-second sponsor message placed just before or after live Winter Olympics broadcasts. It’s a premium opportunity to stand out during one of the year’s most high-profile sporting moments!

Commercial Spot

Promote your brand with a traditional TV spot aired around the Olympic Winter Games broadcasts – before, during or after. It's a powerful way to introduce yourself to a broad and highly attractive target audience.

Kontaktujte nás

12.1. - 1.2.2026 Poslední možnost nákupu Hot

Australian Open

The world’s top tennis players, an electrifying atmosphere, and hundreds of thousands of fans. Tap into the power of sporting emotion and connect with a high-value audience during one of the year’s most prestigious Grand Slam…

Nepropásnout akci

9. - 31.5.2026

Giro d'Italia

Elite cyclists, thrilling stages, and a passionate fanbase – both on the ground and in front of their screens. Tap into the excitement of one of the world’s most prestigious cycling races and connect with a highly…

Nepropásnout akci

24.5. - 7.6.2026

Roland Garros

Nepropásnout akci

4. - 26.7.2026

Tour de France

Nejlepší cyklisté na světě, dechberoucí etapy a statisíce fanoušků na trasách i u obrazovek. Využijte sílu sportovních emocí a oslovte atraktivní publikum prestižního cyklistického závodu.

Nepropásnout akci