Tour de France

390Exclusive Stage Race

Only a handful of TV channels broadcast this prestigious stage race – and Eurosport 1 is one of them! Don’t miss your chance to connect with a wide audience tuning in for one of the world’s most renowned cycling events.

Cycling at Its Finest

Tour de France is one of the three most prestigious and iconic cycling events in the world – the legendary Grand Tours. Make your brand part of the conversation and tap into the world-class event that captures the attention of millions of viewers!

Record-Breaking Viewership

Every year, Eurosport 1’s Tour de France coverage captivates hundreds of thousands of Czech viewers. Take advantage of this prime opportunity and promote your brand in a vibrant, high-impact environment.

Affluent Audience

Tour de France attracts an audience of high-value customers – primarily men of working age with higher incomes and a strong taste for premium products and services. Make sure your brand is part of their world!

All Eyes on the Screen

With high-stakes stages, real-time drama and large-screen viewing, Tour de France holds viewers’ attention like few other events. Place your brand in this prime-time spotlight and make a lasting impact!

Prestigious Setting

Prestige meets prestige – your premium brand, featured on a premium channel, during a premium event. Tour de France offers the perfect stage to make your message shine.