Summer Olympic Games 2028

Exclusive Broadcasts

Only a handful of TV channels broadcast the Olympic Games – and Eurosport 1 is one of them! Don’t miss your chance to connect with a wide audience tuning in for one of the world’s most renowned sporting events.

Biggest Sporting Event of the Year

The world’s best athletes compete at the Olympic Games. Put your brand at the heart of the action and join the conversation around one of the sport’s biggest events.

High Viewership

The Olympic Games coverage captivates hundreds of thousands of Czech viewers. Take advantage of this prime opportunity and promote your brand in a vibrant, high-impact environment.

Affluent Audience

The Olympic Games attract an audience of high-value customers – primarily men and women of working age with higher incomes and a strong taste for premium products and services. Make sure your brand is part of their world!

All Eyes on the Screen

Excitement, emotion and live coverage keep Olympic Games viewers engaged and watching on the big screen. Place your brand in this prime-time spotlight and make a lasting impact!

Prestigious Setting

Prestige meets prestige – your premium brand, featured on a premium channel, during a premium event. The Olympic Games offer the perfect stage to make your message shine.