Eurosport 1
World-class sporting events, from Grand Slam tennis to elite international cycling – that’s Eurosport 1. Reach viewers, especially men, who tune in for the thrill of top-level competition and unforgettable sporting moments.
in TG 18–69
(Affinity 121%)
Eurosport 1 is a TV channel that stands out for its wide range of sports disciplines. It brings viewers prestigious sporting events (often exclusively as the only TV broadcaster), from Grand Slam tournaments such as the Australian Open, Roland Garros and US Open, to stage cycling races including Giro d’Italia, Tour de France and La Vuelta, as well as winter sports. Eurosport 1 is also the home of both the Summer and Winter Olympic Games. In short, Eurosport 1 is the gateway to moments that shape the history of world sport. Reach viewers, especially men, who are looking for the ultimate sports experience on their screens.
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Eurosport 1 Viewer Profile
Eurosport 1’s sports events attract a predominantly male audience (55%), though a significant 45% of viewers are also women, with its typical viewer being a man aged between 35 and 64 years old.
Leverage the power of advertising within the world of world-class sport, and reach an audience, especially men, who crave adrenaline, drama, and unforgettable moments of competition. Eurosport 1 viewers represent an ideal target audience for advertisers offering a wide range of products and services aimed primarily at working-age men.
Eurosport 1 is available within the atmax, atadults, and atchoice packages.
ATO, L+TS0–3 BS, 1. 1. – 30. 6. 2026, Profile, TG 18–69
Atmedia Viewers: Higher Income, Greater Spending Power
other TV Channels Viewers 14 %
other TV Channels Viewers 50 %
other TV Channels Viewers 65 %
MML–TGI Czech Republic, H1 2025, Atmedia TV Channels, Other TV Channels
