Eurosport 1

Sports TV Channel

World-class sporting events, from Grand Slam tennis to elite international cycling – that’s Eurosport 1. Reach viewers, especially men, who tune in for the thrill of top-level competition and unforgettable sporting moments.

Advertise on Eurosport 1

555,000 Viewers

Monthly Reach
in TG 18–69

Man Aged 35–64

Typical Viewer
(Affinity 121%)

ATO, L+TS0–3 BS, 1. 1. – 30. 6. 2026, Reach 000, Affinity, Profile, TG 18–69

Eurosport 1 is a TV channel that stands out for its wide range of sports disciplines. It brings viewers prestigious sporting events (often exclusively as the only TV broadcaster), from Grand Slam tournaments such as the Australian Open, Roland Garros and US Open, to stage cycling races including Giro d’Italia, Tour de France and La Vuelta, as well as winter sports. Eurosport 1 is also the home of both the Summer and Winter Olympic Games. In short, Eurosport 1 is the gateway to moments that shape the history of world sport. Reach viewers, especially men, who are looking for the ultimate sports experience on their screens.

Attributes:

TV Audience Measurement:

Measured TV Channel

Broadcast Coverage:

Pay-TV Channel

Commercial Feed:

CZ/SK

Top Shows:

1. Australian Open, Roland Garros, US Open

2. Giro d'Italia, Tour de France, La Vuelta

3. Olympic Games

Media Group:

Eurosport 1 Viewer Profile

Eurosport 1’s sports events attract a predominantly male audience (55%), though a significant 45% of viewers are also women, with its typical viewer being a man aged between 35 and 64 years old.

Advertise alongside the world of world-class sport, and reach an audience, especially men, who crave adrenaline, drama, and unforgettable moments of competition. Eurosport 1 viewers represent an ideal target audience for advertisers offering a wide range of products and services aimed primarily at working-age men.

Eurosport 1 is available within the atmax, atadults, and atchoice packages.

55 % Men

45 % Women

ATO, L+TS0–3 BS, 1. 1. – 30. 6. 2026, Profile, TG 18–69

Atmedia Viewers: Higher Income, Greater Spending Power

atmedia viewers 26 %
other TV Channels Viewers 15 %

+11 %

More Likely To Spend More Than CZK 600 Per Month On Lotteries And Betting Games

atmedia viewers 64 %
other TV Channels Viewers 46 %

+18 %

More Likely To Use Men's Aftershave Products

atmedia viewers 71 %
other TV Channels Viewers 65 %

+6 %

More Likely To Use Pain Relief Medication (Analgesics) And Products For Muscle And Joint Pain

MML – TGI (Czechia), H1 2026, atmedia Viewers, Other TV Channels Viewers

TV Advertising Myths Why Advertise With Atmedia

Maximise your reach with our atmax package and showcase your offer to a broad audience across all television genres. Your message will reach up to 3 million potential customers – right in their living rooms.

19 TV Channels

Suitable For: Reaching the maximum number of viewers

Package Details

Tap into a broad adult audience with our selected thematic TV channels. Our atadults sales package is built for results, connecting your brand with millions of potential customers while driving measurable business impact.

18 TV Channels

Suitable For: Engaging adult viewers

Package Details

Design a bespoke package of thematic TV channels aligned with your specific audience. Our team will support you in selecting the most effective channels for your needs.

8+ TV Channels

Suitable For: Targeting specific audience

Package Details

In addition to advertising packages, you can reach your potential customers in other ways. We offer sponsorship or advertising on selected TV channels. For more information, please contact us.

Eurosport 1

Eurosport 1 Viewer Profile

Atmedia Viewers: Higher Income, Greater Spending Power

Offered Within the Following Sales Packages

atmax Sales Package

atadults Sales Package

atchoice Sales Package