Power Your Brand Through World-Class Sport

Reach Out to a Massive TV Audience

Big sports moments do always bring hundreds of thousands of viewers to the TV screen. From top-tier tennis and iconic cycling races to other headline events, sport regularly ranks among the most-watched TV content.

Connect With Younger Affluent Viewers

Younger, high-income men – often difficult to reach through conventional advertising – regularly tune in to Grand Slam tennis and multi-stage cycling races. Don’t miss the chance to put your brand in front of this valuable audience. With the right message, you’ll capture the attention of a premium viewer segment.

Align Your Brand with Exclusive Content

Connect your products with the power of Eurosport 1 – a global brand synonymous with top-tier sports events. With regular broadcasts of high-profile competitions, you’ll gain a unique chance to grow brand recognition and earn a prestigious place among dedicated sports fans.

Claim Your Exclusive Spot

Eurosport 1 is the exclusive broadcaster of a range of prestigious global sports events – it is the only TV channel in the Czech Republic to offer live coverage of legendary cycling races such as the Giro d’Italia and La Vuelta, as well as Grand Slam tournaments like the Australian Open and the US Open. Take this rare opportunity and make your brand stand out – right next to the biggest names in sport, in a truly premium environment!

Harness the Power of Focused Viewers

There’s nothing like live sport to bring fans to the screen – especially those who won’t settle for missing a second of the action. And when that screen is the biggest one in the house, your message benefits too. Viewers are more focused, more engaged, and more receptive – to both the game and your brand!

Find the Format That Suits Your Brand

Eurosport 1 sports broadcasts offer a variety of advertising formats. In addition to traditional TV spots, you can opt for sponsorship messages aired during live coverage – these offer you a powerful way to grab viewers’ full attention – while aligning your brand with the most high-profile sporting events of the year.