Australian Open

GRAND SLAM TOURNAMENT (12. 1. – 1. 2. 2026)

The world’s top tennis players, an electrifying atmosphere, and hundreds of thousands of fans. Tap into the power of sporting emotion and connect with a high-value audience during one of the year’s most prestigious Grand Slam tournaments

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312,000 Viewers

Last Event’s Reach
IN TG 18–69

Man Aged 35–54

Typical Viewer
(Affinity 106 %)

Source: ATO – Nielsen, Live + TS0–3, 11.–26. 1. 2025, Reach 000, Profile, Affinity, TG 18–69, live broadcasts only

Exclusively on Eurosport 1

Eurosport 1 is the only TV channel in the Czech Republic to broadcast the prestigious Grand Slam tournament – Australian Open. Don’t miss your chance to connect with a wide audience tuning in for one of the year’s most spectacular tennis events.
Tennis at Its Finest

Australian Open ranks among the four prestigious Grand Slam tournaments, attracting the world’s top tennis talent. Make your brand part of the conversation and tap into the world-class event that captures the attention of millions of viewers!
Record-Breaking Viewership

Every single year, Eurosport 1’s Australian Open coverage captivates hundreds of thousands of Czech viewers. Take advantage of this prime opportunity and promote your brand in a vibrant, high-impact environment..
Affluent Audience

Australian Open attracts an audience of high-value customers – primarily men of working age with higher incomes and a strong taste for premium products and services. Make sure your brand is part of their world!
All Eyes on the Screen

With high-stakes matches, real-time drama and large-screen viewing, Australian Open holds viewers’ attention like few other events. Place your brand in this prime-time spotlight and make a lasting impact!
Prestigious Setting

Prestige meets prestige – your premium brand, featured on a premium channel, during a premium event. Australian Open offers the perfect stage to make your message shine.

Sponsorship Spot

Boost your brand visibility with a 6-second sponsor message placed just before or after live Australian Open broadcast. It´s a premium opportunity to stand out during one of the year´s most high-profile moment!

Commercial Spot

Promote your brand with a traditional TV spot aired around the Australian Open broadcasts – before, during or after the match. It´s powerful way to introduce yourself to a broad and highly attractive target audience.

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