Discovery Channel
Science, technology, and captivating insights into our world – that’s Discovery Channel. Reach viewers, especially men, who are passionate about exploring the universe, breakthrough innovations, and the milestones that have shaped human history.
in TG 18–69
(Affinity 110%)
Focused on science and technology, Discovery Channel offers exceptional documentaries that allow viewers to delve into the heart of nature, explore a wide range of inventions, and discover the everyday lives of people around the world. Among the most popular programmes are Border Control: Spain, Engineering Blunders: Fixed, and Gold Rush. Other popular titles include the reality TV series Naked and Afraid and the documentary series Wheeler Dealers. Reach viewers, especially men, who seek to explore the secrets of technology, groundbreaking inventions, and fascinating facts from around the world.
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Discovery Channel Viewer Profile
Discovery Channel’s documentaries attract a predominantly male audience (62%), though a significant 38% of viewers are also women, with its typical viewer being a man aged between 25 and 54 years old.
Leverage the power of advertising within the inspiring world of science, technology and discovery, and reach an audience, especially men, who are driven by curiosity about the cosmos, the natural world and the story of humankind. Discovery Channel viewers represent an ideal target audience for advertisers offering a wide range of products and services aimed primarily at working-age men.
Discovery Channel is available within the atmax, atadults, and atchoice packages.
ATO, L+TS0–3 BS, 1. 1. – 30. 6. 2026, Profile, TG 18–69
Atmedia Viewers: Higher Income, Greater Spending Power
other TV Channels Viewers 51 %
other TV Channels Viewers 54 %
other TV Channels Viewers 66 %
MML–TGI Czech Republic, H1 2025, Atmedia TV channels, other TV channels
