Three-Fifths of the Total Viewership Is Commanded by Local Content
The viewership of individual television channels is increasingly swayed by local content. Atmedia, the commercial representative of 25 measured thematic television channels on the Czech market, does highlight a growing interest in local production across all age demographics. Notably, movies,…
Three-Quarters of the Pay-TV Market Is Being Dominated by Four Major Players
The number of viewers tuning in to television channels through Pay-TV operators has remained consistent for several years, with last year being no different. These findings are reaffirmed by the latest results of the Atmedia Index survey research, a quarterly…
Atmedia Index: Nearly Two-Thirds of Generation Z Members Do Watch Paid VOD Services
Over the past few years, the Czech Republic has witnessed a remarkable surge in VOD services, with a growing number of viewers willing to pay for subscription-based platforms. However, this momentum experienced a bit of a slowdown last year. Nonetheless,…
Atmedia Announces Its Expansion Into Selling Advertising Space on Warner TV
The highly anticipated Warner TV, a television channel showcasing movies and series from the Warner Bros. Discovery portfolio, is set to make its debut on the Czech market with Atmedia sales house serving as its representative as of 2nd April.…
Television Sustained High Viewership Figures in Central Europe Region Throughout the Whole of Last Year
Over the past year, television remained a dominant force in the Czech Republic as well as all the other V4 countries. Notably, our Hungarian neighbours led the pack, spending an average of 5 hours per day in front of their…
Atmedia in 2023: Portfolio Expansion, Audience Share Growth & Heightened Interest in Thematic TV Channels
Over the course of the previous year, the Atmedia sales house that represents nearly 30 thematic television channels in our market, did celebrate a notable success. Adhering to its long-term goal of fostering the market for thematic TV channels, the…