Starting September 1st, Atmedia will add the Free-to-Air sports channel SPORTY TV to its portfolio of thematic TV channels, thereby extending the range of TV channels available within the atmax, atadults and atchoice advertising sales packages. As of the same date, SPORTY TV will also join the official TV audience measurement, enabling Atmedia to market its advertising inventory using the standard TV currency, GRP.
‘Through our partnership with SPORTY TV, backed by the Perinvest Group’s long-standing expertise in sports events, we are strengthening our portfolio with highly relevant sports content. Starting 1st September, at the onset of the autumn season, the channel becomes part of our thematic TV channel portfolio,’ states Michaela Suráková, Atmedia’s Managing Director. She does also highlight that SPORTY TV is available Free-to-Air via digital terrestrial broadcasting, with further reach through cable, IPTV providers, and more recently online. ‘This ensures the channel appeals to viewers across all ages and interests,’ she concludes.
SPORTY TV has been on air since 1st March 2024 and has quickly built a strong audience base. The channel offers traditional sports such as football, ice hockey and basketball, alongside new and fast-growing disciplines. ‘Adding SPORTY TV to our thematic channel portfolio provides advertisers and media agencies with more space for their campaigns, while also reaching new, desirable TV audiences. Advertising space is traditionally being sold in GRP, the official TV currency,’ says Robert Martiška, Atmedia’s Sales Director.
Atmedia’s Advertising Portfolio Spans Both Domestic and Global Sports Events
SPORTY TV offers its viewers an attractive mix of international content – from beach volleyball matches and the Danish football league to popular freeride and motorsports. Among the prestigious Czech competitions, the channel broadcasts the Chance National Football League as well as the premier volleyball, floorball and handball leagues. This spring, the channel boosted its line-up with the NBL basketball league. Alongside live matches, SPORTY TV engages viewers with original programming such as Fotbal na druhou and Florbal fokus. ‘This is a key step that underlines our solid position on the market, and working with Atmedia does indeed open new opportunities for our commercial growth,’ comments Jan Smíšek, CEO of Perinvest Group.
With SPORTY TV joining its thematic channel portfolio, Atmedia offers brands the opportunity to reach fans of both Czech and international sports. The company also manages advertising space on the Pay-TV channel Eurosport 1, home to the Summer and Winter Olympics, where viewers enjoy tennis Grand Slams such as the Australian Open, Roland Garros and US Open, the great cycling tours Giro d’Italia, Tour de France and La Vuelta, as well as a wide range of winter sports.
