Atmedia Launches Advertising Sales for SPORTY TV
Starting September 1st, Atmedia will add the Free-to-Air sports channel SPORTY TV to its portfolio of thematic TV channels, thereby extending the range of TV channels available within the atmax, atadults and atchoice advertising sales packages. As of the same…
Czech Viewers Split into Two Groups: Some Pay More for TV, Others Stick to Free-to-Air Broadcasting
TV audience viewership in the Czech Republic is shaped by two distinct trends. Prices for Pay-TV channels continue to rise, yet interest in these services is growing. On the other hand, a significant part of the audience remains loyal to…
TV in the Spotlight: The Big Screen Still Dominates Traditional Home TV Viewing
With the advent of internet connectivity, the television has firmly established itself as the multimedia hub of the modern home. Although streaming services, YouTube and gaming are all on the rise, traditional TV viewing remains the leading activity on the…
IPTV Takes the Lead in Czech Households: Catch-Up Features and Ad-Skipping Win Over More Than Half of TV Viewers
The number of viewers accessing television channels through Pay-TV operators has been in recent years on the rise, driven in large part by the growing appeal of IPTV. This trend is also being reflected in the 2024 Atmedia Index, a…
How did the addition of Out-of-Home measurement affect the overall audience viewership in Poland?
Atmedia, a sales house representing thematic television channels, presents the second part of its expert talks video series featuring, Michaela Suráková, Atmedia’s Managing Director, in conversation with leading experts from the television and media market. The guest in this edition…
Films and Series Do Dominate Czech Screens – Across Both TV and Streaming Platforms
Films and TV series have long been among the most popular genres for Czech audiences, regardless of whether they watch traditional television channels or prefer paid streaming services. In fact, Czechs across all age groups are increasingly combining various platforms,…