How did the addition of Out-of-Home measurement affect the overall audience viewership in Poland?
Atmedia, a sales house representing thematic television channels, presents the second part of its expert talks video series featuring, Michaela Suráková, Atmedia’s Managing Director, in conversation with leading experts from the television and media market. The guest in this edition…
Films and Series Do Dominate Czech Screens – Across Both TV and Streaming Platforms
Films and TV series have long been among the most popular genres for Czech audiences, regardless of whether they watch traditional television channels or prefer paid streaming services. In fact, Czechs across all age groups are increasingly combining various platforms,…