Atmedia Launches Advertising Sales for SPORTY TV
Starting September 1st, Atmedia will add the Free-to-Air sports channel SPORTY TV to its portfolio of thematic TV channels, thereby extending the range of TV channels available within the atmax, atadults and atchoice advertising sales packages. As of the same…
Czech Viewers Split into Two Groups: Some Pay More for TV, Others Stick to Free-to-Air Broadcasting
TV audience viewership in the Czech Republic is shaped by two distinct trends. Prices for Pay-TV channels continue to rise, yet interest in these services is growing. On the other hand, a significant part of the audience remains loyal to…