Summer TV Viewing: Three Hours a Day With Movies, Series, & This Year, Also Sports
Even during the summer months, when television audience viewership typically wanes, Czech viewers aged 15 and older still do spend over three hours a day in front of their TV screens. Films and series dominate their viewing habits, with their…
Strategic Expansion of Global Players Explained: Why Do They Penetrate the Free-To-Air Channels’ Market
Free-To-Air TV channels’ market in the Czech Republic, once traditionally dominated by local television groups, has now piqued the interest of multinational giants such as AMC Networks and Warner Bros. Discovery. AMC Networks made their entry into the Free-To-Air TV…
TV’s Role as a Multimedia Hub: Czechs Embracing Its New Possibilities
Despite the proliferation of social networks and the surge in Video on Demand (VoD) services, recent years have affirmed television's enduring influence as a primary media platform. Current data reveals that Czech TV viewers aged fifteen and above do spend…
VOD Services: Atmedia Index Reveals ‘Free Riders‘ Constitute up to a Quarter of the Czech VOD Audience
The surge in paid Video-On-Demand (VOD) services’ popularity has been a consistent trend in recent years. Yet, alongside this trend emerges a noteworthy phenomenon: up to 25% of subscribers do opt for shared accounts with friends or acquaintances rather than…
Thanks to Its Alliance With Warner TV, Atmedia Captures Nearly a 7% Audience Share
In April, the Czech market welcomed the launch of the Warner TV channel, with advertising sales managed by the Atmedia sales house. Unlike other channels in the Warner Bros. Discovery Group, the new TV channel is also available for free…
Three-Fifths of the Total Viewership Is Commanded by Local Content
The viewership of individual television channels is increasingly swayed by local content. Atmedia, the commercial representative of 25 measured thematic television channels on the Czech market, does highlight a growing interest in local production across all age demographics. Notably, movies,…