TV Continues to Dominate, Reaching 86% of Czechs Every Single Week
In 2024, TV still played a big role in the everyday lives of Czech population. According to the latest data from Atmedia sales house, viewers did spend an average of 3 hours and 36 minutes in front of their TV…
J. Cooke, Warner Bros. Discovery (Part 3)
Atmedia – media sales house of thematic TV channels – does present the final part of its ‘Expert Talks’ video interview series, where Michaela Suráková, Atmedia’s Managing Director, engages in discussions with TV and media market experts. The current series…
Rising Pay-TV Prices Push Czech Household Budgets to 420 CZK per Month
Pay-TV spending among Czechs has risen to an average of 419 CZK per month, reflecting operators' recent price hikes. Yet, up to a third of viewers reliant on free digital terrestrial broadcasting do find this price point to be excessive.…
Rising Pay-TV Prices Push Czech Household Budgets to 420 CZK per Month
Pay-TV spending among Czechs has risen to an average of 419 CZK per month, reflecting operators' recent price hikes. Yet, up to a third of viewers reliant on free digital terrestrial broadcasting do find this price point to be excessive.…
J. Cooke, Warner Bros. Discovery (Part 2)
Atmedia – media sales house of thematic TV channels – is here with the second part of interviews with leading experts from the television and media market under the brand ‘Expert Talks’. Jamie Cooke, General Manager of Warner Bros. Discovery…
Atmedia Reveals Its Next Year’s Sales Policy, Increasing TV Advertising Rates by 15-20%
Atmedia, the sales house of thematic TV channels, has now introduced the 2025 Sales Policy to its business partners. A key highlight is a 15-20% rise in advertising rates, fuelled by the ongoing strong demand from advertisers. ‘Even though we’re…