Rising Pay-TV Prices Push Czech Household Budgets to 420 CZK per Month
Pay-TV spending among Czechs has risen to an average of 419 CZK per month, reflecting operators' recent price hikes. Yet, up to a third of viewers reliant on free digital terrestrial broadcasting do find this price point to be excessive.…
J. Cooke, Warner Bros. Discovery (Part 2)
Atmedia – media sales house of thematic TV channels – is here with the second part of interviews with leading experts from the television and media market under the brand ‘Expert Talks’. Jamie Cooke, General Manager of Warner Bros. Discovery…
Atmedia Reveals Its Next Year’s Sales Policy, Increasing TV Advertising Rates by 15-20%
Atmedia, the sales house of thematic TV channels, has now introduced the 2025 Sales Policy to its business partners. A key highlight is a 15-20% rise in advertising rates, fuelled by the ongoing strong demand from advertisers. ‘Even though we’re…
J. Cooke, Warner Bros. Discovery (Part 1)
Atmedia – media sales house of thematic TV channels - is set to launch a new series of interviews with leading experts from the television and media market under the brand ‘Expert Talks’. Jamie Cooke, General Manager of Warner Bros.…
Atmedia Expands Its Market Share & Sees a Major Surge in TV Advertising Demand
Atmedia sales house, representing 25 thematic TV channels on the Czech market, has now reached an average audience share of 6,4% since the beginning of 2024. This figure does reflect a 10% year-on-year increase, largely driven by the recent addition…
Streaming Services Exceed 3 Million Users, Engaging Audiences for Over an Hour Every Single Day
The popularity of Video-on-Demand (VoD) services in the Czech Republic continues to grow, especially among viewers aged 25–34. However, this trend spans across all age groups, as evidenced by the latest findings from the Atmedia Index survey study for the…