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Articles

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Content Is Driving Viewership – More Than Half of Television Viewing Belongs to Czech Content
Czechs Are Spending More and More on Pay-TV. IPTV Leads Among Younger Viewers and in Large Cities
Atmedia: Out-of-Home Viewing Makes Up 7% of Total TV Screen Time

Podcasts

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W. Kowalczyk, TVP (Part 3): "If a product cannot be measured, it has no value."
W. Kowalczyk, TVP (Part 2): "We observe higher out-of-home viewership on thematic TV channels."
W. Kowalczyk, TVP (Part 1): "TV audience measurement is constantly evolving."

Infographics

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November 2025 | 3 minutes

The Paradox of Choice in Practice: Atmedia Index Shows That Viewers Spend More Time Selecting Content Than They Would Like

Articles Infographics

October 2025 | 4 minutes

Atmedia Expands Its Portfolio with New Channels and Will Increase TV Advertising Rates by 10% in 2026

Articles

September 2025 | 3 minutes

Czech Viewers Split into Two Groups: Some Pay More for TV, Others Stick to Free-to-Air Broadcasting

Articles Infographics

August 2025 | 2 minutes

Atmedia Launches Advertising Sales for SPORTY TV

Articles

July 2025 | 3 minutes

TV Viewership in the Wake of the Blackout: Sharp Decline in Impacted Areas Offset by Regional Gains

Articles

June 2025 | 7 minutes

W. Kowalczyk, TVP (Part 3): "If a product cannot be measured, it has no value."

Podcasts Video Interviews

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