On Air With Your Brand

Rely on the proven strength of TV advertising and promote your brand on thematic channels that connect you with the most attractive target groups. With a broad choice of ad formats and premium content, we offer the perfect setting to boost your brand’s visibility. Steer your communication with confidence and make every impression count through precise targeting!

TV Sales Packages

Boost your campaign with one of our four targeted sales packages – each one grouping our thematic TV channels by the viewing habits of specific audience groups. Looking to reach a wide pool of potential customers? Or is it your goal to speak directly to a well-defined target group? We've got smart solutions whatever your marketing need!

Viewer Description:

120%

Commercial Affinity

26%

Monthly Reach of Men Aged 35–54 with Higher Incomes (Social Class ABC)

Source: ATO–Nielsen, Live+TS0–3, Q3–Q4 2025, TRPL 30s block, to TG 18–69, Reach 000, TG M 35–54 soc. ABC

A different target group? Contact us.

Viewer Description:

118%

Commercial Affinity

38%

Monthly Reach of Women Aged 35–59 with High Incomes (Social Class ABC)

Source: ATO–Nielsen, Live+TS0–3, Q3–Q4 2025, TRPL 30s block, to TG 18–69, Reach 000, TG F 35–59 soc. ABC

A different target group? Contact us.

Viewer Description:

122%

Commercial Affinity

33%

Monthly Reach of Viewers Aged 45–64 with High Incomes (Social Class AB)

Source: ATO–Nielsen, Live+TS0–3, Q3–Q4 2025, TRPL 30s block, to TG 18–69, Reach 000, TG 45–64 soc. AB

A different target group? Contact us.

Beyond the TV Spot
Unlock More Ways to Promote Your Brand

Our TV sales packages offer standard TV commercial spots, priced per GRP. In addition to these standard sales packages, you can also choose from sponsorship, teleshopping, product placement or individual spot advertising on selected TV channels. For more information, please get in touch.

Advertise on Thematic TV Channels

From films and TV shows to sports, documentaries, children's content and lifestyle – thematic TV channels have the unique advantage of reaching millions of viewers across all age groups and interests. Our audience stands out for its high purchasing power, coming from upper socio-economic segments.

Atmedia Viewers: Higher Income, Greater Spending Power

Source: MML–TGI, H1 2025, Atmedia TV Channels, Other TV Channels

Atmedia Viewers 73 %
Other TV Channels Viewers 66 %
+7 %
Drink More Beer
Atmedia Viewers 25 %
Other TV Channels Viewers 20 %
+5 %
More Likely to Try New Product Brands
Atmedia Viewers 68 %
Other TV Channels Viewers 64 %
+4 %
More Likely to Use Vitamins and Minerals

The Power of Atmedia’s Thematic TV Channels

Why settle for broad when you can go focused? Thematic TV channels deliver sharper targeting and better results. Use it to your advantage!

  • Broad Audience Reach

    Reaching 4.2 million Czech viewers every month, Atmedia’s thematic channels account for 45% of the Czech TV audience. In the 18–69 target group, it even reaches 47% of TV viewers, which equals 3 million Czech viewers. From movie and series to documentaries and sport, they offer broad exposure across a variety of content genres.

    Source: ATO–Nielsen, Live+TS0–3, 1. 1. – 31. 12. 2025, Reach, Reach 000, TG 4+, TG 18–69

  • Diverse Audience Portfolio

    Thematic channels are an effective means of reaching diverse audiences. While documentary and sports channels typically attract male viewers, lifestyle and family channels tend to appeal more to female audiences. This flexibility enables advertisers to opt for either broad exposure or precise targeting – such as affluent young men or urban families with children.

  • Affluent Viewers

    Viewers of thematic channels do form a valuable audience segment, marked by strong purchasing power and a preference for quality. Their decision to pay for premium TV content is just one example of a broader tendency to invest in top-tier products and services.

Atmedia in Practice: Reviews From Our Clients